Culture, indifference, and low awareness were often cited by study participants as the causes of environmental problems. Married people and activists drew attention to the problem of overconsumption, calling it “greed” or “materialism.” “NY is not designed for such a large number of cars, no matter how banal it may sound.” Students emphasized the need to promote environmentally conscious behavior: “A lot of people are not environmentally literate. That is, they do not watch what they throw away, how much they throw away. “